Nokia launched its most anticipated smartphones based on Windows Phone in India today. While unveiling new Nokia Lumia family D Shivakumar, Managing Director, Nokia India, announced an all-new-retail experience for Indian consumers.
He unveiled a complete, made over look for its retail network. More than 5000 of its top retail outlets selling Nokia Lumia range across the country will sport a stunning new identity. The rebranding elements include a strong visual experience including 3D and 2D in-store branding and a live device environment across all stores. A specialist field sales force at these outlets will deliver an unparalleled experience to consumers on live devices placed at every retail outlet selling the Nokia Lumia smartphones – the largest ever to be deployed for any Nokia launch campaign. In addition, Nokia CARE Experience Centers (NCEC) has also been refreshed to offer the Lumia experience to consumers.
Image credit: Abhishek Baxi (ilovewindowsphone.in)
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