The Bing Team has started a new campaign named “Bing is for Doing” featuring winter sports athletes doing amazing things. Bing has shared Kevin’s inspiring story featuring how he embodies the spirit of doing.
Kevin Pearce, who was on the path to the 2010 Olympics before a tragic snowboarding accident left him with a traumatic brain injury. He is now an aspiring sports commentator and an advocate for both the National Down Syndrome Society and the prevention of Traumatic Brain Injuries, just returned to the slopes this month.
His story will premiere during the NFC Championship game on Sunday and air during the X Games coverage on ESPN. You can watch a live-stream of the conversation at facebook.com/bing at 1 p.m. PT on Sunday, the 22nd.
Additionally other winter sports athlete: Bobby Brown, Kaitlyn Farrington and Gretchen Bleiler will this campaign.
“Bing has traditionally highlighted the decisions people make and now, with this new campaign, Bing will illustrate how decisions enable people to go beyond searching to doing,” wrote Lisa Gurry, Director Bing.
Microsoft has re-named its lazy search engine thrice (formerly Live Search, Windows Live Search, and MSN Search) and continues to introduce new features but their results are still intact and are not worthy enough.
Bing was advertised as decision engine but users have yet to decide on Bing as search engine. Google is still Godzilla of web search-engine market and owns 65.38% in US (according to Hitwise for October 2011) however Bing-powered (Bing and Yahoo!) marks 28.62% and the remaining search engines hold 6% only.
On the whole, the company wants to make belief that Bing is now doer choice but I think they must improve their search results than spending loads of cash on ad campaigns.